K+W=U Records is focused on the conscious rap subgenre within the hip-hop culture. With the focus on creating awareness and imparting knowledge.
Actor turned music producer and artist, Revelation 13:18, is steady on the path of showing not just the music industry, but the world knowledge of self. On August 12, 2014, Revelation 13:18 released the single "Old School" featuring Jean-Michel Basquiat, along with the self-titled album Revelation 13:18 x Basquiat. The song was a tribute to the late, world famous graffiti writer turned painter, Jean-Michel Basquiat.The release date of "Old School" coincided with the anniversary of Basquiat's death. Revelation, being a graphic designer, had long been influenced by Basquiat's work, and the way he addressed topics ranging from racism to politics. Basquiat used social commentary in his paintings to create a conversation that will last for ages. This purpose is carried on by Revelation, who tries to convey the same messages in his music. The single received attention after American rapper and producer Jay-Z dressed up as Basquiat for Halloween the same year. Jay-Z would later release his 13th studio album 4:44 with cult followers declaring on the internet the album title was decoded as 666 the Mark of the Beast. Revelation refers to himself as a new age, conscious rapper. Making music is at the core of Revelation's mission to spread conscious enlightenment to the inner city communities through the knowledge of self.