Bahira Shami is a friendly and approachable CEO. She believes employees should respect rather than fear her, which can be counterproductive.
Bahira Shami greatly admires her family, which runs the CHI Haircare and Biosilk Haircare. While young and learning from her grandfather's beauty company's success, Bahira Shami acquainted herself with the inner workings of the beauty industry. And she leveraged this opportunity to start her business; she is currently the CEO of the Beauty Elite Group.